Book Clubs

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Once in a while, I host book clubs.
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CURRENT BOOK
THE PRACTICE: Shipping creative work

The latest book is called The Practice: Shipping Creative Work. If you’ve got (or want to have) a new creative project brewing inside of you for the new year, read this book with me.
The book is by one of my favorite authors/thinkers, Seth Godin. Seth has one of the biggest blogs in the world and has been writing a daily blog since 2005. And he’s changed my approach to work more than once.

“Creativity matters more than ever, and each of us is being called on to be a Creative. A professional, able to conjure original thought on command.

We tweet, we run meetings, we write. We invent and share ideas. Mostly, we’re in a race to find our voice, change the culture and make an impact that we can be proud of.

Along the way, we’ve also been brainwashed into believing that creativity is a gift, something mysterious that the muse hands to a few select people. We’re not to look at it too closely or it might disappear.

Nonsense. Creative is a choice.”

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